Search Marketing in Minneapolis

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thebroadcaster:

The Periodic Table of SEO Ranking Factors
Search engine optimization — SEO — seems likes alchemy to the uninitiated. But there’s a science to it. Search engines reward pages with the right combination of ranking factors.
Shown are some major factors or “signals” you should seek to have.

thebroadcaster:

The Periodic Table of SEO Ranking Factors


Search engine optimization — SEO — seems likes alchemy to the uninitiated. But there’s a science to it. Search engines reward pages with the right combination of ranking factors.


Shown are some major factors or “signals” you should seek to have.

(via collegegraduate)

7 notes

Search Engine Optimization

umerseoig:

An Art rather than a Science)

We often hear people crying about their websites or businesses not earning much, and they try to take various steps to somehow improve their work. This can be done with the help of a website. Ever business, be it a local newspaper/magazine store or a corporate level business. A website is a necessity for every business today. You can use your website to buy, sell, promote, & educate others about what you do.

This leads us to the fact even though having a website is a good idea, but still it needs a lot of hard work if you want the people to find out about your website. This leads to the thought that web marketing is the only solution to this problem. But do we know what this actually is and how this works? Many pe

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(Source: infinitixglobal.com)

72 notes

Google Instant Makes SEO Irrelevant

richtong:

Here’s what this means: no two people will see the same web. Once a single search would do the trick - and everyone saw the same results. That’s what made search engine optimization work. Now, with this, everyone is going to start tweaking their searches in real-time. The reason this is a game changer is feedback. When you get feedback, you change your behaviors. Think about it. When you push a door and it doesn’t open quickly, you push harder. When you try to drive a car up a hill and it doesn’t go as fast as you would like, you step on the gas. Feedback changes your behavior. Google Instant means no one will see the same web anymore, making optimizing it virtually impossible. Real-time feedback changes people’s behaviors.

Completely disagree.  Steve seems to forget here that SEO stands for “search engine optimization“…meaning you optimize for a specific search engine in mind based on what it allows you to do.  With Instant, it just means optimizing to rank only in the top 10 results that flash across the screen just got incredibly more important.  Not to mention, now trying to figure out how best to optimize for one-off letter keywords.

(Source: soupsoup)

98 notes

ilovecharts:

I need to become a master of this chart for my new internship.
-ijwalker
I feel your pain. I hate everything about SEO. I hate the way it defines content. I hate that it guides and then apes conversation. I hate the game aspect. I hate its predatory acolytes. Hate.
I do hope that tricking me into publishing this helps you with your internship though.

ilovecharts:

I need to become a master of this chart for my new internship.

-ijwalker

I feel your pain. I hate everything about SEO. I hate the way it defines content. I hate that it guides and then apes conversation. I hate the game aspect. I hate its predatory acolytes. Hate.

I do hope that tricking me into publishing this helps you with your internship though.

68 notes

How Google Went From Search Engine To Content Destination

parislemon:

Danny Sullivan breaks down the current state of Google and how we got here. (This is about a month old, but I’ve been catching up on some reading, and it’s very good.)

Sullivan attempts to succinctly define Google:

Google is a search engine and a social network and a mobile operating system and mobile phones called Nexus and a tablet called Nexus and a place you can buy content like books and games and videos called Google Play and a travel guide and a restaurant guide and a place you can write blog posts and a place you can watch videos on YouTube and a web browser and a way to place ads all over the web and where you can get offers or you can use your phone as a credit card and much more.

While Sullivan is clearly being a bit facetious here, this statement is telling. Google is rubbing some people the wrong way because they’re trying to do everything and stomping on lots of toes along the way.

This is also fascinating:

Android beats or is a close rival to Apple’s iOS marketshare, depending on the stats you look at. Google no longer needs to to fear Apple cutting it off. That’s good, because now Apple IS cutting it off, something Apple probably wouldn’t have done if it weren’t for Google being so fearful of Apple that it developed a rival to Apple’s mobile platform.

In other words, Apple is now cutting off Google because of the steps Google took to ensure that it wouldn’t matter if Apple cut them off. The prophecy has been self-fulfilled.

1,372 notes

Brad Colbow's Tumblr: My SEO Secret Sauce

bcolbow:

I was emailed recently by someone asking how my site does so well in Google. They probably noticed that I don’t use meta-tags, I sometimes forget to put alt text on images and I’m not jamming every page with keywords. If you study up on SEO tactics you’ll see that I ignore most of them. Here is…